As a first step for exploring new markets for the HomeStove, BioLite conducts rigorous social acceptability trials to ensure that our products are meeting the needs of future customers.
Working with in-country partner SNV Netherlands, a leading international development organization that shares BioLite’s commitment to establishing sustainable and culturally tailored market-based approaches to poverty alleviation, BioLite’s Emerging Markets Program Manager Nick Salmons headed to the Laos countryside to introduce the HomeStove to 25 Laotian families - watch the video below.
In Laos, more than 90 percent of households still rely on biomass fuel like firewood and charcoal for daily meal preparation. According to the 2013 Global Burden of Disease Study, household air pollution caused by burning these smoky fuels is the single leading risk factor for premature death in the country; hence, BioLite's interest in supplying our product to this market.
Nick was lucky enough to sample the result of this nighttime bounty for lunch the next day – helping himself to seconds of an aromatic and incredibly tasty mushroom soup made with local herbs and the key ingredient: grilled frog.
Stay tuned for more updates from the field from the Emerging Markets team.